If I must use paper in my marketing collateral it will be 100% recyclable paper


A paper handout?

I try to avoid printing handouts on paper during the presentations I give. However, many of the attendees to my talks are visual learners who prefer material which can be held in their hands. From this I decided to include handouts.  I debated whether I should use 30% recycled paper, which widely available, but the footprint was higher than I preferred.

My target of using 100% recyclable paper

Typically, the paper production process processed virgin trees to separate the wood fiber from the lignin which binds the tree together.  The wood fiber is subsequently processed into paper. In contrast, producing recyclable paper involves using the wood fiber from the previously used paper to produce new paper. Processing waste paper into new paper is less energy and water intensive than making trees for virgin material. Each time paper is recycled the portion which are recycled the fiber which control strength are shorter, the result is the quality is degraded which limits recycle paper use in higher quality applications. The work around is to supplement the paper with 10 -15% virgin fiber which disqualifies the paper form being 100% recyclable.  Therefore, to meet my goal the path needed to utilize a “non- tree” recyclable feedstock to produce paper which would meet my requirement.

The non-tree solution

I decided to use TreeFrog’s 100% Recycled Paper which made entirely from bagasse. Bagasse sugarcane residue is what remains after sugar and sugarcane juice have been extracted from the sugar plant. Paper produced with this material looks and feels like traditional paper yet doesn’t required virgin trees from the environment for its production.  Furthermore, the paper is fully recyclable, compostable and biodegradable. 

Now that my handouts are 100% the next step is to make sure these make into the recycle bin and not end up in the landfill. However, that can be the subject of another posting…