The importance of trust in recognizing “clean” accomplishments


My PG&E Billing Statement

I am a customer of Pacific Gas & Electric (PG&E). My most recent billing statement contained PG&E ‘s electrical resources for 2015 as reported to the California Energy Commission. The numbers included 30% of the power produced eligible renewable, including 11% solar, 8% wind and 5% geothermal. These renewables were much larger than the numbers for the state of California overall and national averages.

PG&E delivers some of the nation’s cleanest power.  Because of its efforts, the state of California is well on its way to meet its renewable energy portfolio standard of 33% by the year 2020.

Furthermore, this power creates only 1/3 of the Green House Emissions per kilowatt hour as compared to the industry average.   So why doesn’t PG&E receive more positive publicity?

Why isn’t PG&E recognized for its achievements – Importance of Trust?

In many ways, the reason PG&E does not receive more positive publicity is its negative history regarding incidents which have affected the lives of thousands of people.

Nationally the company is perceived as clean energy leader because of its efforts to introduce legislation to promote climate change.  Locally PG&E has been on the record as opposing the creation on a CCA in Marin County which would allow its citizens to make their own choices regarding the source of energy which is used in their own communities.  The company stubbornly insisted on installing new electricity and gas meters despite strong opposition from the community. The result of these incidents is a level of distrust which results in PG&E having a negative public image regardless of its accomplishments.

Without publicity

Media and people in the community need to trust your decisions are utilizing the triple bottom line method before sharing your successes with others. The importance of trust cannot be overstated. I encourage PG&E to keep up the good work, particularly if not reported in the media, the environment and planet could surely use the help.